Add an Entire Natural Stone Department with Star Stone® by American Stone
More products. More customers. More reasons for people to visit your store.
Natural stone is one of the fastest ways to transform a garden center, hardware store, landscape supply, or building materials yard into a destination for homeowners, contractors, and outdoor living professionals.
With Star Stone by American Stone, you don't need to own a quarry, hire stone experts, or build a fabrication shop. We provide the products, merchandising, training, marketing support, and ongoing partnership to help you launch a profitable natural stone department with confidence.
Whether your customers are building patios, creating outdoor living spaces, installing water features, or upgrading their landscapes, we'll help you become the local source they trust.
Why Add a Stone Department?
Every year, homeowners spend thousands of dollars creating outdoor spaces that bring families together. They're searching for:
Flagstone patios
Natural stone steps
Decorative boulders
Water features
Veneer
Landscape rock
Outdoor kitchens
Fire pits
Decorative gravel
Xeriscape materials
If your store doesn't carry these products, your customers are buying them somewhere else. With one truckload from American Stone, you can begin building a complete stone department that keeps those customers coming back.
Start with the West's Most Recognized Natural Stone Colors
These flagship Star Stone collections have been trusted by contractors, homeowners, architects, and dealers throughout the western United States.
Storm Mountain™
The premium quartzite that has become one of the most requested patio stones in the West.
Available as:
Patio Stone
Selects
Steps
Wall Stone
Boulders
Natural Strip
Crushed Products
Windridge™
Clean natural colors that work beautifully in modern and mountain landscapes.
Cherokee Red™
The signature sandstone that helped define the look of Park City, Heber Valley, and mountain communities throughout Utah.
Fish Creek™
Natural quartzite with distinctive character for premium outdoor living spaces.
Autumn Gold™
Warm natural tones perfect for patios, pathways, and outdoor gathering spaces.
Aztec Gold™
Bold golden hues that create striking patios and landscape features.
Honey Crest™
A warm natural stone collection ideal for timeless landscape designs.
Sunrise
Natural color variation that brings warmth and character to every project.
More Than Flagstone
A successful stone department isn't built around one product. It's built around complete outdoor living solutions. American Stone supplies products for every stage of the project.
Patio Stone
Natural flagstone
Large format Selects
Stepping stone
Walkways
Outdoor living spaces
Decorative Ground Cover
Decorative crushed stone
River rock
Mexican Beach Pebble
Black Lava
Landscape gravels
Premium ground cover
Bulk Materials Available in Super Sacks
Decorative Ground Cover (DGC)
Crusher fines
Road base
Drain rock
Sand
Gravel
Boulders & Landscape Features
Landscape boulders
Columns
Water feature stone
Feature rocks
Retaining wall stone
Steps & Wall Stone
Natural stone steps
Wall rock
Outcropping stone
Garden walls
Seat walls
Natural Thin Veneer
Interior and exterior applications
Residential
Commercial
Architectural
Water Features
Aquascape products
Natural stone fountains
Drilled monoliths
Pond supplies
Build a Stone Department with Your First Truckload
Launching a stone department doesn't have to be overwhelming. We'll help you select a dealer starter package that gives your customers variety without requiring a massive inventory investment. Your first shipment can include a balanced mix of:
Flagstone
Decorative rock
Ground cover
Boulders
Wall stone
Steps
Display materials
Marketing support
As demand grows, we'll help you expand your inventory based on what your customers buy.
We Help You Sell It
One of the biggest reasons dealers hesitate to add natural stone is uncertainty. "What if we don't know enough about the products?" That's where American Stone becomes your partner, not just your supplier. Every dealer receives ongoing support designed to help your team sell with confidence.
Dealer Support Includes:
Product training
Sales education
Display recommendations
Sample boards
Color profiles
Product photography
QR-code project guides
Build It Right™ educational resources
Marketing materials
Special-order assistance
You don't have to become stone experts overnight. We'll help you every step of the way.
Built for Independent Dealers
Star Stone® products are a natural fit for:
Garden Centers
Hardware Stores
Farm & Ranch Stores
Landscape Supply Centers
Building Material Suppliers
Outdoor Living Retailers
Lumber Yards
If your customers build, landscape, renovate, or improve their property, there's an opportunity to grow your business with natural stone.
Why Dealers Choose American Stone
Unlike many suppliers, American Stone is vertically integrated. That means we quarry many of the products we sell, fabricate custom stone in our own facilities, and distribute materials through our own network. The result is:
Consistent product availability
Quarry-direct expertise
Reliable inventory
Professional fabrication
Regional logistics
Long-term partnership
One trusted supplier
Join a Growing Dealer Network
For over 50 years, American Stone has helped homeowners, contractors, architects, and dealers build projects that last. Today, Star Stone® products are represented in 100+ dealer locations across the United States, including independent stone yards, landscape centers, and major retail partners like Costco and more throughout the western U.S. Every pallet in those yards represents trust that's already been earned.
When you become a Star Stone® dealer, you're joining a network that's already supplying thousands of projects every year. You gain the confidence of offering a recognized brand, the support of an experienced partner, and the flexibility to grow your stone department at your own pace.
Build It Right™ Starts Here
Every successful outdoor project follows the same path.
Base → Surface → Features → Finish
That's the Build It Right™ philosophy. It's more than a slogan, it's the educational system that helps your customers understand their projects while naturally introducing the products they need to complete them successfully.
When your team uses Build It Right™, conversations become more valuable, projects become more complete, and customers gain confidence in every purchase.
Become a Star Stone® Dealer
Adding a stone department doesn't have to be complicated. We'll help you choose the right products, build attractive displays, train your team, and support your success long after your first delivery.
One truckload can become an entirely new profit center for your business.